"Yato" (夜ト) is the main protagonist of Noragami. He calls himself a stray delivery god, and goes around granting wishes for 5 yen. Yato is often very playful and sneaky, doing silly and childish things such as buying good luck items that are obviously a scam, giving Yukine a fabulous jacket, and other things. He is very determined to become more popular as a god, often either placing his cell phone number everywhere on his body or doing jobs. However, he also slacks off occasionally.